Abstract
Background:
Poultry farmers often seek innovative methods to enhance meat production, such as new broiler varieties and alternative diets. Biofield (blessing) energy treatment may be a cost-effective way to increase the meat output of chickens.

Aim:
This study aimed to compare the growth, meat quality, nutrition, consumer preference, and shelf life of biofieldtreated birds with those of the unblessed/untreated control (UBCONG).

Methods:
Commercial genotypes (Cobb 430Y) of white broiler eggs/chicks were used. The eggs were split into two groups: an UBCONG and a biofield (blessings) energy-treated group. Body weight and feed intake were recorded weekly, and meat quality was assessed using nutritional and sensory parameters.

Results:
The mean feed conversion ratio was found to be significantly better in the groups of biofield-treated eggs (BTEG; p < 0.01), biofield-treated chicks (BTCG; p < 0.001), and BTEG and chicks [Double biofield (blessing) energy treatment on both eggs and chicks group (DBECG); p < 0.001] than in the UBCONG. Edible meat weight was significantly increased in both BTCG (p < 0.05; 62.69%) and DBECG (p < 0.001; 77.19%) compared with that in UBCONG. Carbohydrate was significantly (p < 0.001) increased by 189.47% and 363.16% in BTEG and DBECG, respectively, compared to UBCONG. Vitamin B3 was significantly (p < 0.001) increased by 26.45% in BTEG compared with UBCONG. Minerals such as iron and copper were significantly (p < 0.001) increased by 2614.92% and 316.67%, respectively, in DBECG compared to UBCONG. The levels of unsaturated fats, monounsaturated fatty acid (MUFA), polyunsaturated fatty acid (PUFA), C18:1-oleic acid, C18:2-linoleic acid, and C18:3-linolenic acid were significantly (p < 0.001) increased by 96.06%, 111.39%, 72.92%, 88.91%, 66%, and 145.35%, respectively, compared with those of UBCONG. The scoring of sensory parameters (color, flavor, taste, tenderness, juiciness, and overall quality/acceptability) was significantly improved (p < 0.001) in the biofield treatment groups compared with the UBCONG. The shelf-life examination of raw chicken meat indicated that it was safe for storage for up to 21 days.

Conclusion:
The biofield (blessing) energy treatment significantly improved growth-related parameters compared with the UBCONG. This treatment also improved the meat quality compared to the increased levels of carbohydrate, PUFA, MUFA, and few minerals such as Ca, Fe, Zn, and Cu than UBCONG.

Key words: Biofield treatment, Growth performance, Meat quality, Sensory parameters, Broiler chicken